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Introducing Best Western Plus Santa Barbara

A New Chapter for an American Riviera Classic

We are delighted to share some exciting, good news with you! After more than 50 years as the Encina Inn & Suites, Santa Barbara Hotel Group is pleased to announce a new chapter for our charming downtown hotel. The property is now operating under a new name: Best Western Plus Santa Barbara. Your clients can expect the same thoughtful customer service and value-added rates our inns are trusted for, in addition to newly updated guestrooms designed with added appeal for leisure travelers. 

Of the big change, Jeanette Webber, Managing Partner of Santa Barbara Hotel Group, reflected, "It has been my family's honor to provide our guests with a home away from home in downtown Santa Barbara for more than 50 years, and our team has worked hard to continually raise the bar to exceed the Best Western Plus standard."

Along with unveiling the new, simplified name, we are thrilled to introduce updated guestrooms with a contemporary coastal look. "The new name is a natural evolution of our family-owned, independently operated inn with deep roots in the local community's hospitality industry. The Webber family purchased the Encina lodge from it's original owner in 1969, and soon after added the Best Western flag. In addition to reflecting the prime Santa Barbara location and elevated Best Western Plus level of service and amenities, the rebrand coincides with the debut of updated guestrooms featuring a fresh Pacific motif.

Tucked in a quiet, residential neighborhood in close proximity to the iconic Mission Santa Barbara and State Street cultural district, Best Western Plus Santa Barbara offers 122 spacious guestrooms, including 30 one and two bedroom suites and 4 townhouses with fully equipped kitchens. The only Best Western Plus located downtown and near the Funk Zone and beach, Best Western Plus Santa Barbara also features the popular, Live Oak Cafe, a fitness center, a heated pool and hot tub, aviary, laundry facilities and gift shop.

We are so looking forward to welcoming you back to the American Riviera and sharing our new and improved classic with your clients and Best Western Plus brand loyalists.

 A gallery of new images can be downloaded here