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Popular Area Attractions

Tour Santa Barbara Like a Local

Santa Barbara has a vibrant local culture that encompasses everything from performing arts theaters, public markets, shopping and more. Dive into the local culture and explore some of Santa Barbara’s most popular attractions during your next stay on the Central Coast.

Performing Arts

Santa Barbara has a thriving musical and performing arts scene. Take in the spectacular musical talents of the Santa Barbara Symphony, or catch an expertly acted performance by the Ensemble Theatre Company at The New Vic. Other top performing arts venues in Santa Barbara include:

Public Markets

Experience the best food and drink Santa Barbara has to offer at the public markets located throughout the city. Santa Barbara Public Market has quickly become the top destination for regionally sourced food and drink nestled in the booming cultural arts district of downtown Santa Barbara. Other local market, The Mill, offers delicious locally produced beers and wines, perfect for group gatherings. The Waterline is yet another example of a unique, community-centric destination for food, beer and wine and works and wares created by local artisans and skilled craftspeople.


The local shopping hub can be found in Downtown Santa Barbara around State Street. Featuring many popular vendors for clothing, decor and more, downtown is the one stop shop for everything from souvenirs to the perfect pair of shoes. Some of our favorite local shops and shopping centers include:

Universities and Colleges

Our hotels in Santa Barbara offer a convenient location near many of the area’s top universities and colleges, such as University of California, Santa BarbaraSanta Barbara City College and Westmont College. Whether you’re in town visiting a student or touring campus, our hotels provide easy access to these schools.

Wineries & Winery Tours

California is home to some of the finest wineries in the world. During your stay in Santa Barbara, sample some of the area’s best wines. Plan your own visit or head out with one of the many local tours available. View local favorite wineries and tours below:


Winery Tours

Enjoy Santa Barbara's wine country with our Santa Barbara Wine Lovers Package or Four Day Three Nights in Paradise Package


Santa Barbara offers visitors a wide and varied range of sights to see. Spend the day in a museum learning about the city’s long history, or head over to the harbor for great food, drinks, and views. If trip planning isn’t your strong suit, let sightseeing tours like Eat This, Shoot That! or the Santa Barbara Trolley show you the best things to do in the area.


With something to pique everyone’s interests, Santa Barbara museums are perfect for family outings or group trips. Let your curiosity run wild and take a journey through time and space. Visit some of our favorite museums below:

MOXI Museum

Newly opened in 2017, MOXI is the first LEED Gold certified museum in Santa Barbara County. This hands-on science museum, ideal for kids and young adults, makes learning fun and exciting.

Santa Barbara Historical Museum

One of the oldest cultural institutions in the city, the Santa Barbara Historical Museum, is home to a vast archival collection of documents and artifacts that provide a deeper knowledge of the city’s long history.

Santa Barbara Museum of Natural History

From land to sea to space, the Santa Barbara Museum of Natural History will feed your need for knowledge. Visit the planetarium or explore the sea center; families will love this classic Santa Barbara attraction.

Popular Points of Interest

Santa Barbara has a unique blend of attractions perfect for families, history buffs and nature lovers alike. Explore some of our favorite sights near our hotels.

Santa Barbara Harbor

Enjoy a day near the water at the Santa Barbara Harbor. Featuring plenty of great local eats and fun outdoor activities, the harbor is an ideal place to get a sense of Santa Barbara’s culture.


Located on the historic estate of Madame Ganna Walska, Lotusland is a beautifully preserved botanical garden, showcasing a stunning collection of over 3,000 different plants from around the world.

Santa Barbara Zoo

Home to over 146 species of mammals, reptiles, birds and insects, the Santa Barbara Zoo is sure to show visitors an exciting and educational time.

Old Mission Santa Barbara

Founded in 1786, the Old Mission Santa Barbara is the city’s chief cultural and historic landmark and a can’t miss destination on any trip to the Central Coast.

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