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Popular Area Attractions

Tour Santa Barbara Like a Local

Santa Barbara has a vibrant local culture that encompasses everything from performing arts theaters, public markets, shopping and more. Dive into the local culture and explore some of Santa Barbara’s most popular attractions during your next stay on the Central Coast.

Performing Arts

Santa Barbara has a thriving musical and performing arts scene. Take in the spectacular musical talents of the Santa Barbara Symphony, or catch an expertly acted performance by the Ensemble Theatre Company at The New Vic. Other top performing arts venues in Santa Barbara include:

Public Markets

Experience the best food and drink Santa Barbara has to offer at the public markets located throughout the city. Santa Barbara Public Market has quickly become the top destination for regionally sourced food and drink nestled in the booming cultural arts district of downtown Santa Barbara. Other local market, The Mill, offers delicious locally produced beers and wines, perfect for group gatherings. The Waterline is yet another example of a unique, community-centric destination for food, beer and wine and works and wares created by local artisans and skilled craftspeople.


The local shopping hub can be found in Downtown Santa Barbara around State Street. Featuring many popular vendors for clothing, decor and more, downtown is the one stop shop for everything from souvenirs to the perfect pair of shoes. Some of our favorite local shops and shopping centers include:


Our hotels in Santa Barbara offer a convenient location near many of the area’s top universities and colleges, such as University of California, Santa Barbara and Santa Barbara City College. Whether you’re in town visiting a student or touring campus, our hotels provide easy access to these schools.

Wineries & Winery Tours

California is home to some of the finest wineries in the world. During your stay in Santa Barbara, sample some of the area’s best wines. Plan your own visit or head out with one of the many local tours available. View local favorite wineries and tours below:


Winery Tours

Enjoy Santa Barbara's wine country with our Santa Barbara Wine Lovers Package or Four Day Three Nights in Paradise Package

Our Locations

Pepper Tree Innbest western plus

Best Western Plus Pepper Tree Inn

Encina Inn & Suitesbest western plus

Best Western Plus Encina Inn & Suites

Brisas Del Mar, Inn at the Beach

Brisas Del Mar, Inn at the Beach

Lavender Inn by the Sea

Lavender Inn by the Sea

Inn by the Harbor

Inn by the Harbor

Santa Barbara Hotel Group

Santa Barbara Hotel Group